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Analytics
Understand your open and click rates
Video Tutorial
Understanding Your Email Analytics
Video tutorial
Dashboard Overview
Your dashboard shows key metrics at a glance. These numbers update in real-time as engagement events come in.
Analytics dashboard
Your dashboard — all key metrics at a glance
Emails Sent
Total number of emails delivered this period
Delivery Rate
Percentage successfully delivered to inbox
Open Rate
Percentage of recipients who opened
Click Rate
Percentage who clicked a link
Email Metrics Explained
Understanding what each metric means and what a healthy number looks like:
| Metric | What It Means | Good Range |
|---|---|---|
| Open Rate | % who opened the email | 20–40% |
| Click Rate | % who clicked a link | 2–5% |
| Bounce Rate | % that couldn't be delivered | < 2% |
| Delivery Rate | % delivered to inbox | > 95% |
These ranges are industry averages. Your actual numbers will vary depending on your audience, content quality, and sending frequency.
Engagement Timeline
Click on any email in History to see its full engagement timeline:
Delivery event
When the email was accepted by the recipient's email server.
Open events
Each time the email was opened, with timestamps.
Click events
Every link click, including which URL was clicked and when.
Email engagement timeline
See exactly when someone opened and clicked your email
Multiple opens mean your email was revisited or forwarded. This is a strong signal of valuable content!
Best Send Times
The Analytics page includes a heatmap showing when your audience is most active. The platform builds this from your open and click data over time.
Best send times heatmap
The heatmap shows when your audience is most engaged by day and hour
As a starting point, Tuesday through Thursday mornings typically get the best engagement. But always check your own data — every audience is different.
Improving Your Numbers
Improve your subject lines. Try A/B testing different approaches. Personalized subjects with {{name}} can boost opens by 20%+.
Make your call-to-action clear and prominent. Use buttons instead of text links. Place the most important link near the top.
Clean your contact list. Remove invalid addresses and contacts who haven't engaged in months. This improves deliverability for everyone.
You may be sending too often. Reduce frequency or let contacts choose their preferred frequency with preference management.
A/B Testing
Test different subject lines and content to improve your metrics
Composing Emails
Tips for writing emails that get better engagement