Creating
Audience Segments
Target the right people with rules
Video Tutorial
Audience Segments — Target the Right People
Video tutorial
What Are Segments?
Segments are smart groups of contacts based on rules you define. Unlike static groups, segments update automatically:
| Groups | Segments |
|---|---|
| You manually assign contacts | Contacts are added/removed by rules |
| Static — doesn't change | Dynamic — updates automatically |
| Good for hand-picked lists | Good for targeting by data |
Think of segments as saved searches. Define the criteria once, and the segment always shows the contacts that match — even new ones added later.
Creating a Segment
Go to Segments
Click Segments in the sidebar.
Click New Segment
Give it a descriptive name, like “Enterprise Contacts” or “Gmail Users”.
Add rules
Set conditions that contacts must match. Preview matching contacts to verify your rules.
Save
Your segment is ready to use in campaigns and A/B tests.
Create segment form
Define rules to target the right contacts automatically
Rules and Filters
Each rule has three parts: field, operator, and value.
| Field | Operators |
|---|---|
| contains, equals, starts with, ends with | |
| Name | contains, equals, starts with |
| Company | contains, equals, starts with |
Add multiple rules to narrow your audience. All rules must match (AND logic), so more rules = smaller, more targeted segment.
Segment rules builder
Combine multiple rules to create precise segments
Using Segments
Segments can be used in two places:
- Campaigns — Automatically enroll matching contacts into drip sequences
- A/B Tests — Target a specific audience for your tests
Drip Campaigns
Use segments to power your automated email sequences
A/B Testing
Target specific segments for your tests
Segment Ideas
By Company
Rule: “company equals Acme Inc” — Target all contacts at a specific company for account-based campaigns.
By Email Domain
Rule: “email ends with @gmail.com” — Segment personal vs. business email users.
Internal Team
Rule: “email contains @yourcompany.com” — Send internal updates only to your team.
Best Practices
Create specific segments rather than broad ones. “Enterprise SaaS contacts” is better than “all business contacts” for targeted messaging.
Always preview matching contacts when creating a segment to make sure your rules are correct before launching a campaign.